By: Nicholas Bowers

A good assessor website is like having an extra employee working for you. It’s an employee who works 24/7 and can be the face of your office. It’s a helpful employee that gives your property owners information and alleviates some of your offices workload. What good does that do you if you are not getting people to your website? Here are some simple ideas to drive traffic to your assessor website, and at the same time, help you decrease some of your workload in the office.

Promote your assessor website, and show the public where their parcel data is located on the Internet. Promoting your website by applying the link in the letter head of official correspondence, such as Assessment Notices, can help decrease some on your office’s workload.

Add a link to the parcel data on your jurisdiction‘s website. If your jurisdiction has an official website or your office has a web page, add the link to the parcel data within that website. Single out your link to make it prominent, so the public can see the link in plain sight.

Some jurisdictions use the help of social media, such as Facebook, LinkedIn and Twitter. The use of social media to promote your parcel data, blog posts, articles, calendar, and other useful content on your assessor website can help you increase your web traffic, making content is easier to find for your property owners. By using your social media and all of its “followers” (as well as users in your followers’ networks), it allows them to spread, share and pass your information to wherever it is needed.

Jurisdictions that create blogs and articles see their web traffic rise as well. Whether it’s blogging through social media or creating an article and linking back to your jurisdiction’s website, they both help drive traffic to your website and spread information to the public quickly and easily. By blogging and posting up articles for the public, it helps answer most of their inquiries and gives property owners information to move forward.

Become a contributor online. Be active in online groups and on websites that are relevant to your website and the public. Participate in conversations about your industry. The more you engage with your community and the
property owners, the more exposure and profile visits returned. For those who use social media, if your profile contains a link to your website, then you have turned your engagement into another channel for website traffic. Just be sure to contribute moderately and in a sincere way, and avoid including links to your website in your comments, as this would be considered spam.

You can increase web traffic by being listed in hubs, portals, online directories and review sites. For most of these sites, your profile will have a link to your website, so actively update these listings. Vanguard Appraisals currently has seven Assessor Hubs for you and your property owners to use and gather data conveniently. The Assessor Hubs generate a lot of traffic to your website, and links are easy for property owners to remember. Another benefit our Assessor Hubs possess are higher search ratings for the web, so people can find your website quickly and easily.

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